Yourgene Health Creative
Audience Definition / Prospect List Building
Campaign Development
Landing Page Design / Development
Campaign Execution
SEM
Measurement
Synopsis
Yourgene Health is a leading integrated technologies and services business, enabling the delivery of genomic medicine. They came to us for help building lead generation for prospective users of their game-changing new Ranger Technology. We helped them define and target a niche, professional audience, create a campaign that captured the prospect’s imagination, and drove leads into a structured and measured sales funnel which simplified the conversion process.